Project Description:

Iron Dynasty Gym is a brand identity concept created for a modern bodybuilding-focused gym within the commercial gym industry. This project showcases a complete brand system that I designed from the ground up, including the logo, color palette, typography, brand content, and merchandise applications. Inspired by strength, legacy, and the culture of bodybuilding, the visual identity combines bold typography and powerful design elements to reflect the intensity and discipline associated with the sport. The question to answer that drove my design direction was, ‘What would a Bodybuilding sponsor logo look like in 2020, with a 1980 inspired feel?’ Every element presented in this project—from the core logo to branded apparel and social content—was concepted and created by hand to demonstrate a cohesive and scalable brand experience for a new commercial gym.